Guest Post: How to Build An Online Fan Base

Many authors fear the dreaded routine of marketing but it’s more fun (and a lot easier) than authors realize. There are three simple marketing steps I’ve used to sell my books that I hope will help authors sell their books as well.

1.      Be Yourself: People are actually shocked by this step because it is extremely simple! You want to make sure you have a decent online presence on at least Twitter and Facebook since so many people turn to the internet to find information on the books they buy (this is in addition to your offline presence).  I’ve found, as a dedicated reader that I loved connecting with my favorite authors through FB or Twitter. I was also more apt to buy their books if I felt like I knew a little bit about them. Don’t bore everyone with continual promotion posts for your books. Write about those bad hair days, those happy moments and those OMG moments. Give your readers a little taste of who you are and you’d be surprised to see they give a lot of reading love back.

2.      Share Other’s Content: Don’t get stingy as you climb the ranks of social media, they call it social media for a reason.  Browse your timeline every now and then to find interesting posts. Comment on them to let people know you care about what they post as well. What really makes someone feel appreciated is sharing their content. You’re saying “hey, what you’re saying is so great I have to share it with my friends!” Your friends appreciate you sharing their content and are more likely to share your content in return. More people sharing your posts means more people finding out about your book!

3.      Be Fresh; Be Consistent: This step can be the hardest for a lot of authors but it is not that bad when you get the hang of it. Provide fresh content when posting through social media. This can be done by sharing other people’s content and posting a variety of your own activities instead of the same thing over and over again.  As far as being consistent goes, don’t spam the people on your Timeline. As little as 4 solid posts a day to FB or Twitter along with interaction is enough to keep your fans happy and connected to you.

There are so many ways to effectively market your book on the internet but these three are the first simple steps of conquering the internet.

Dark Expectations 7Title: Dark Expectations (Book 2 in the Soul Sisters Trilogy)

Author: Janiera Eldridge

Release Day: October 31, 2012

SynopsisWith Ani taking her place as queen, there are some enemies lurking she could never imagine! There’s a secret compound in California that wants to know the secrets to making a vampire or werewolf. When they kidnap Ani during a trip back to California they might actually get what they want. Her sister Dana, her lover Diego and other vampires do everything they can to get her back. If they don’t succeed, they face being controlled completely by the human race forever! Dark Expectations is the exciting sequel to Soul Sisters that’s full of adventure, danger and what it means to be queen!

Buy Links:

Amazon (Paperback & Kindle)

Goodreads

Coming soon to other online book retailers in late January!

About The Author:

Janiera enjoys feeding her book addiction when she not writing. She is also a book blogger at Beauty and Books where she mixes being a book 9016_1048197421837_1732740364_91005_7263899_nnerd with keeping things chic. When not reading or writing she is freelance writing in the entertainment industry.  When trying to relax she likes a huge yard sale on a Saturday morning, rainy days to read by and nacho cheese is her kryptonite. Soul Sisters is her debut novel.

Connect With the author:

Twitter: http://twitter.com/lazenbeauty

Facebook

Blog: http://janieraeldridge.blogspot.com

Goodreads

You can also enter Janiera’s giveaway, click here:  a Rafflecopter giveaway

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