Marketing: Indie Style
Marketing is not an easy task even if you’re a traditionally published author. However, when you’re an indie author all of the marketing responsibility is on you. You’re completely responsible for your own editing and although you’re not spending money, you want to make sure that the time not spent writing your next novel is well spent. I’ve been getting so many questions asking me how I self-published my book and how I market it, I could teach a class (I think I will lol). Here are just some brief answers to the most popular questions I’ve received lately:
When should I start promoting my book?
This answer surprises a lot of authors but the answer is, while you’re writing! It will take you twice as long to sell your books if you don’t begin building your social media presence while writing your book. Share with your followers the good and the bad experiences. When people feel like they know you and the process you went through to bring your book to life, they are more likely to buy that book.
Share Others Content.
I know, it sounds crazy right? However, it is true. Don’t just tweet about your book or post about your book on Facebook; share other people’s most interesting content. People like to know that their content is interesting to others and that it is being shared. When the time comes that you have an interesting bit to share people will be more than happy to share it. It not only keeps your content fresh but it builds a community every time you do it.
Make sure you’re everywhere important:
You’re more than welcome to promote your book offline. However, you need to make sure that you have your social media bases covered. All authors need to be on Facebook, Twitter and now Pinterest. These websites have the biggest audience so, sharing your content in these venues are a must. Then, if you want to share your content in other venues such as Goodreads and other book groups there just considered an added bonus. Always dedicate the most time to the websites that bring you the most traffic!
Marketing for indie authors can be a definite challenge but it doesn’t have to be hard. With a lot of practice, it can also be fun!
About The Author:
Janiera enjoys writing entertainment news for Directorslive.com and feeding her book addiction when she’s not writing. She is also a book blogger at Beauty and Books where she mixes being a book nerd with keeping things chic. Soul Sisters is her debut novel.
Connect with the Author here:
Blog: Beauty and Books: http://janieraeldridge.blogspot.com/
- How to Use Pinterest for Marketing Strategies with New RAW Training (prweb.com)
- An Indie Blogger Tells All (indiebookcollective.wordpress.com)